Despite all the advances in blade technology, if you don't have a good shaving cream, you're not going to have a good shave. And Proraso doesn't need any improvements. It's as good as it was when first introduced by Italian barbers in the 1930s. The old school masculine packaging is just a bonus.
Soften and prepare your beard before the shave, and massage into skin afterwards to keep skin soft, hydrated and refreshed. Will deter razor rash.
A alcohol free, lightweight after shave balm that tones and moisturizes the skin.